Culture by Design

Culture Talk is Everywhere.

Culture Capability is NOT

Organizations with strong cultures achieve up to 4X higher revenue growth and 76% higher employee engagement. That's why culture is increasingly appearing in job titles, consulting scopes, and leadership mandates.

Those opportunities go to professionals who can do more than talk about culture - they can design it.

Culture by Design puts the "walk" behind the "talk" and provides you with the tools, skills, and expertise to design the culture you need to generate revenue and drive employee engagement.

Join me and discover your Culture Capability by signing up for the Culture Architect Readiness Intensive and getting your Readiness Snapshot.

You're perfect for this Intensive if culture is tied to your career, clients, or results...

If you:

are pursuing or competing for culture-focused roles
advise organizations on culture, leadership, or change
lead teams and are accountable for performance through people
want to be seen as a credible culture architect, not a culture advocate

Do you have the Credibility and Capability to Lead Culture?

Or just the interest...Join the Culture Architect Readiness Intensive to Get your Readiness Snapshot & find out! NEXT SESSION Feb 5, 2026, from 3:00 - 4:00 pm central

Reserve your Seat & Get your Readiness Snapshot

Become a Certified Culture Architect

Intentionally design a culture that drives business strategy, magnetizes talent, and creates workplaces people are proud to be part of. Click the button to learn more!

Learn More About This Program

Culture by Design

Culture never sits still. It evolves—sometimes in ways that block success. Every company has one. The question is: is it intentional or accidental?

When culture and strategy click, everything accelerates. People act with purpose. Decisions stick. Energy spreads. Strategy turns into action because everyone knows the “why.” Motivation rises. Obstacles spark creativity and resilience.

Companies pour billions into engagement surveys. But engagement is just a lagging signal—your culture already set the score. Stop chasing engagement. Design culture with clarity and intention, and engagement will follow.

Culture Results are Measurable

High growth companies already know the results of intentional culture are measurable. Culture is no longer assumed. It's being hired for. But, when organizations put culture in a job title, they are saying something very clear: We expect results.

4X higher revenue - Harvard Business Review
17% increase in productivity - Gallup
21% ramp up in profitability - Gallup
Up to 76% increase in engagement - Gallup
59% lower turnover - Gallup
Employees who rate their culture as good or excellent are 8.9X more likely to feel satisfied at work - SHRM
94% of executives and 88% of employees say that organizational culture plays a critical role in business success - Deloitte

Roseanne Lazarus de Romero

Chief Culture Architect & Founder

[email protected]

With over 25 years of leading transformational change in various organizations, representing more than 7 unique industries, I saw trends and common cultural pitfalls that every organization experienced. Throughout my career, I’ve seen companies proudly display their mission, vision, and values, yet the lived culture told a different story. Inconsistencies showed up everywhere: microcultures within the same company, behaviors at the top that didn’t align with stated values, and a reliance on expensive engagement surveys that only revealed problems after culture had already gone off track. Too often, culture gets handed to HR to “own,” but the truth is that culture belongs to every leader, and ultimately every employee. That’s why I created my company, Culture by Design and the Culture by Design Blueprint: a framework that equips leaders to become culture architects, building organizations that attract top talent, inspire pride, and drive extraordinary results.